It is unmistakable that for the purposes of marketing and sales, up-to-date and relevant data has to be utilised. Today, even more businesses depend on B2B data providers and B2B data vendors to assist them in nurturing leads, winning clients and making more informed choices, so identifying a vendor that fits the very requirements of your company should be a priority. With so many options available, how do you decide which data provider is the best?
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Top 10 B2B Data Providers
As you start your search for the best B2B data provider, you must keep in mind a few critical factors that will help you in choosing the most suitable provider for your specific needs. The leading players in the market have various distinctive offerings, different pricing strategies and niche databases targeting various markets and objectives. Whether you are looking for the most accurate datasets, GDPR-compliant databases, dependable support, or advanced integration options, assessing the capabilities of each provider will help you identify the best one for your marketing, selling, or research activities, including executing the best B2B marketing campaigns.
1. Business Data Prospects
Pros:
- 100% Up-to-date Guarantee: Our Business Data is maintained by a dedicated team that updates contact information weekly, ensuring it is always accurate and current.
- Round-the-Clock Customer Service: We provide 24/7 support to address any questions or issues, ensuring our clients receive exceptional service.
- Trusted Brand Through Proven Results: Our successful marketing campaigns for prestigious clients such as Blenheim Palace, Breaks UK, and the 2024 Paris Olympic Games demonstrate the impact of our data and services. Case studies detailing these achievements are available on our website.
We are not just a data supplier; we are a one-stop shop for all digital marketing needs. Beyond simply providing data, we can manage entire email campaigns from start to finish with our managed email campaign service, enabling our clients to benefit from targeted outreach. Our data can be segmented based on industry, location, job title, employee size, and turnover to reach the desired audience effectively. Additionally, we make running direct mail campaigns effortless and efficient, offering quicker delivery times and reduced costs compared to handling them independently. We also provide data cleansing to maintain high data hygiene standards and conduct market research to empower your marketing strategy with valuable, up-to-date insights.
Cons:
- Tailored Approach May Require Consultation: For businesses looking for pre-set packages, our customised solutions might need an initial consultation to be able to properly understand each business’s specific needs; this is often done over the telephone with one of our dedicated account managers so you can easily discuss any questions you may have, however, the need for an initial consultation, especially over the phone, might seem like an unnecessary step to those who are looking for a quick solution.
- Average Pricing: Business Data Prospects offers flexible and competitive pricing, allowing businesses of all sizes to benefit from high-quality data and a full range of marketing services; you can also customise the quote you receive to choose a data package that best fits your company’s budget.
2. Databroker
Pros:
- Specialises in GDPR-compliant B2B data for direct mail, telemarketing, and email campaigns.
- Offers targeted data lists tailored to campaign goals.
- Regularly updates data to ensure reliability.
- High customer satisfaction with a 4.8/5 rating on Feefo.
Cons:
- Primarily a data broker, which may involve additional costs.
- May not offer the same level of data ownership as direct data providers.
BDP Advantage: While Databroker specialises in GDPR-compliant B2B data and offers targeted lists for campaigns, Business Data Prospects goes further by providing fully owned, high-quality data that is meticulously curated to match your specific business objectives. Our in-house data team ensures that every contact is accurate and updated regularly, so you never have to worry about outdated information. With BDP, there are no intermediaries or hidden costs, and we offer a 100% replacement guarantee if any contact proves inaccurate. Our solutions are fully customisable and designed for ease of use, giving businesses of all sizes direct access to the data they need without compromise.
3. MarketScan
Pros:
- Provides high-quality, targeted B2B data.
- Offers data enrichment services to enhance existing datasets.
- Known for reliability and compliance with data protection regulations.
Cons:
- Recently entered administration, leading to potential service disruptions.
- May have limited flexibility in data customisation.
BDP Advantage: MarketScan may offer targeted B2B data and enrichment services, but recent administration issues raise questions about service continuity. Business Data Prospects, on the other hand, guarantees uninterrupted access to up-to-date, highly curated UK datasets, refreshed weekly by our dedicated data team. With BDP, you get more than just data—you get a partner who can segment audiences, run campaigns, and deliver actionable insights, all at a price point that suits businesses of every size. Reliability and peace of mind come standard.
4. ZoomInfo
Pros:
- Offers a vast global database with AI-powered insights.
- Provides advanced sales automation tools.
- Supports international coverage, including the UK/EU market.
Cons:
- Pricing can be high, especially for small businesses.
- May be more complex to set up and use.
BDP Advantage: While ZoomInfo is well-regarded for its comprehensive database, Business Data Prospects focuses on providing high-quality, curated data that directly aligns with your specific business goals. Our data team ensures that all contact information is 100% up-to-date, with updates being made regularly so that no contact info is older than one week. Additionally, we offer a 100% guarantee; if any of our contacts slip through the net or prove to be inaccurate, we will replace them for you at no extra cost. Our solutions are customisable and affordable, making it easier for businesses of any size to access the correct data without excess complexity or cost. Average Pricing: ZoomInfo’s pricing typically starts at $10,000 annually, which is much higher than Business Data Prospects.
5. MarketLocation
Pros:
- Offers GDPR and PECR-compliant B2B data.
- Provides sector-targeted data for various industries.
- Trusted by UK companies for data reliability.
Cons:
- May not offer the same level of data ownership as direct data providers.
- Potentially higher costs due to intermediary services.
BDP Advantage: MarketLocation is known for GDPR- and PECR-compliant datasets, yet it often operates through intermediaries, which can increase costs and reduce control. At Business Data Prospects, you deal directly with the data source, giving you full ownership and transparency. Our weekly updates ensure the information is always accurate, and we back it with a replacement guarantee. Beyond that, BDP simplifies outreach with tailored campaigns and market research, helping UK businesses achieve measurable results faster and more efficiently.
6. Cognism
Pros:
- Provides a high-quality, GDPR-friendly contact database.
- Offers AI-driven lead generation and data enrichment.
- Supports international coverage, including the UK/EU market.
Cons:
- Pricing can be steep for smaller businesses.
- Some users report a learning curve for the platform.
BDP Advantage: Cognism’s AI-driven platform and international coverage are impressive, but its pricing and learning curve can be challenging for smaller UK businesses. BDP focuses on precision over scale, offering UK-focused datasets that are fully customisable to your needs. Every contact is verified weekly, and we promise to replace any inaccurate entries. With our hands-on support and optional managed campaigns, even SMEs can run targeted marketing effortlessly, without navigating complex platforms or paying for features they don’t need.
7. EmailMovers
Pros:
- Specialises in B2B email marketing with a comprehensive UK database.
- Enhances email data with UPRNs for precise targeting.
- Provides in-house design and delivery services.
Cons:
- Focuses primarily on email data, lacking comprehensive B2B data sets.
- May not offer the same level of data ownership as direct data providers.
BDP Advantage: EmailMovers specialises in B2B email campaigns with enhanced targeting, but its scope is limited to email data. Business Data Prospects provides complete datasets—emails, phones, and company information—with direct ownership and verified accuracy. Our service goes further with full campaign management, market research, and audience segmentation, helping you convert leads, not just reach them. Plus, our flexible pricing ensures that businesses of all sizes can access comprehensive, actionable data without extra hassle..
8. Results Driven Marketing (RD Marketing)
Pros:
- Offers tailored B2B data solutions for SMEs.
- Provides fast turnaround and flexible targeting.
- Emphasises human support and personalised service.
Cons:
- May have higher costs per record due to added value.
- Quality can vary across providers.
BDP Advantage: RD Marketing focuses on personalised, SME-oriented data, but Business Data Prospects goes a step further by combining human expertise with a fully integrated service. We don’t just supply data—we verify it weekly, guarantee replacements for any inaccuracies, and manage end-to-end campaigns, from emails to direct mail. While RD Marketing may charge more per record, BDP offers flexible pricing without compromising on quality, giving SMEs the confidence to reach their ideal audience efficiently.
9. DataHQ
Pros:
- Provides UK company data with fast delivery.
- Offers data analysis to match ideal customer profiles.
- Supports targeted marketing efforts.
Cons:
- May offer aggregated data, lacking direct data ownership.
- Quality can vary, leading to potential issues with data accuracy.
BDP Advantage: DataHQ delivers UK company data quickly and provides analysis to refine targeting, yet it often works with aggregated datasets that you don’t fully own. At Business Data Prospects, you get direct access to verified, up-to-date contacts that can be fully customised to your campaigns. Beyond accuracy, we offer market research, segmentation, and campaign management, transforming raw data into actionable results, all while keeping costs transparent and accessible for businesses of every size.
10. TDP (The Data Partnership)
Pros:
- Provides industry-specific UK B2B lists.
- Offers targeted data solutions for various sectors.
Cons:
- May have limited flexibility in data customisation.
- Potentially higher costs due to intermediary services.
BDP Advantage: TDP provides sector-specific UK B2B lists, but its offerings can lack flexibility and incur higher costs due to intermediary services. Business Data Prospects, in contrast, lets you tailor datasets to your exact needs, with weekly verification to ensure total accuracy. Our service extends beyond lists: we manage campaigns, cleanse data, and deliver insights to maximise ROI. With BDP, you get a comprehensive, reliable solution that saves time, reduces risk, and keeps marketing budgets in check.
Making the Right Choice
Choosing a B2B data provider can be challenging, especially these days when numerous B2B data providers and vendors flood the market. However, you can simplify the decision by evaluating factors such as data quality, pricing, and the level of after-sales service they offer. In this regard, Business Data Prospects provides consistent and high standards of data that help to fit the exact business’s needs, whether it be a small firm or a large organisation in charge of many operations.
FAQ Section
Choosing the right B2B data provider can make all the difference to the success of your campaigns. At BDP, we understand that accuracy, compliance, and transparency are non-negotiable. This FAQ section answers the most common questions we receive about our data, processes, and guarantees — helping you understand exactly how we ensure every dataset is reliable, GDPR-compliant, and ready to power your marketing with confidence.
What makes a B2B data provider reliable?
A reliable provider delivers verified, GDPR-compliant data sourced directly from businesses rather than third parties. At BDP, we ensure reliability through full data ownership, continuous verification, and a rigorous quality assurance process that guarantees accuracy and compliance every time. This is how you can compare Business Data Prospects with vendors such as Databroker, MarketScan, and others:
Data Accuracy: At Business Data Prospects, we maintain a high accuracy rate across our database to make sure that overcrowding of information never occurs. This ensures that your sales and marketing teams are working with reliable information.
Database Size: While some data vendors prioritise offering vast quantities of information, Business Data Prospects focuses on delivering high-quality, carefully filtered data tailored to each industry and specific business requirement — emphasising quality over quantity.
Integration: We are aware of how critical proper integration is. Our platform supports and can be integrated with the most popular CRMs, marketing automation applications, and other systems to enable easy task flows.
How do I know if B2B data is GDPR compliant?
GDPR-compliant data is collected legally, with transparency and consent where required. BDP’s data meets all UK and EU data protection regulations, ensuring you can use it confidently across your marketing and outreach campaigns without breaching compliance standards.
What industries do you cover in your UK B2B data?
Our datasets cover every major UK industry, including manufacturing, construction, energy, finance, and wholesale. This broad coverage means you can target precisely the sectors most relevant to your business growth.
How do you ensure data accuracy?
Our B2B Data is the result of extensive market research, data collection, and also analysis, reflecting our ongoing commitment to providing businesses with detailed, up-to-date information.
Each record undergoes thorough in-house checks by our dedicated data team, followed by verification at the point of order using trusted sources such as Companies House, BT, and Royal Mail.
We employ six points of validation, including company record checks, PAF validation with Royal Mail, call centre validation, telephone validation, and email verification. This rigorous process ensures that all data is only 2–3 days old upon receipt.
How does BDP compare to Databroker, MarketScan, or Cognism?
Unlike brokered platforms, BDP offers direct data ownership and full GDPR compliance. Our 100% guarantee and hands-on verification process ensure better quality, better targeting, and better campaign performance.
How often is your data updated?
Our data is updated continuously through a rolling verification process to ensure accuracy and relevance. Regular updates mean you always have access to the most current contact details and business information available.
Can I filter data by company size or role?
Yes. You can refine your dataset using multiple filters such as company size, job role, seniority, location, and industry. This flexibility ensures you receive highly targeted data that aligns perfectly with your campaign objectives.
Not sure which B2B data provider is right for your business? Don’t worry—we’ve got you covered. Reach out to one of our dedicated account managers today by completing our contact form or calling us on 0333 200 1860. They’ll share expert insights and practical tips to help your business thrive. You can also visit our LinkedIn to learn more about our company and explore the full range of services we offer.
