GDPR Email marketing is a great way to keep in touch with customers and promote your products or services. You need to make sure you’re doing it compliant. Here are a few tips on how to achieve compliant email deliverability.
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Make sure you have permission to send emails.
Meaning they have actively opted-in to receive emails from you, or you have a pre existing business relationship with them.
When sending out mass emails, as part of your GDPR email marketing strategy, it’s essential to make sure you have the permission of your recipients to do so. You can obtain an email list from your subscribers who have opted-in to receive messages from you or using an opt-in form on your website.
If you are unsure, obtain explicit consent to be cautious before emailing someone.
Don’t use false or misleading header information in your GDPR email marketing campaign
“From,” “To,” “Reply To,” and routing information – including the originating domain name and email address – must all be accurate and identify the person or business who initiated the message.
Your email’s header information is essential for a few reasons:
It helps your recipients in your GDPR email marketing campaign know who the email is from and whether or not they can trust the sender. Also Ensures that your email will be appropriately routed and delivered to its intended recipient. It can help prevent your email from being flagged as spam.
Don’t use deceptive subject lines in your GDPR email marketing campaign
The subject line of your GDPR email marketing campaign, should accurately reflect the content of the message. You can’t trick people into opening your email by using a misleading or false subject line.
Your subject line is one of the first things your recipients will see when they receive your email. So it’s essential to make sure it accurately reflects the content of your message. A deceptive subject line can flag your email as spam or delete it without being opened.
Identify the message as an ad
The law requires that you identify messages that are promotional as ads. You can accomplish this by including a tag in the subject line of your email (e.g., “AD:”) or by clearly marking the message as an advertisement within the email body.
In the context of GDPR email marketing, label all promotional emails as ads, either in the subject line or in the body of the email. This action helps recipients understand the message’s nature and prevents deceptive subject lines.
When people opt-in to receive email communications from you, make sure you provide them with a way to opt-out or unsubscribe from your emails.
Keep your email list clean by regularly removing people who have opted out or bounced back as undeliverable.
Make sure your emails are relevant and targeted to your audience. Don’t send them too frequently, or you risk becoming annoying.
Always include your contact information in your emails, so people can contact you if they have any questions or concerns.
By following these tips, you can ensure the business email data lists that you use on your GDPR email marketing campaigns are compliant and effective.
